PEMBROKE, MA – Marie Peeler, CEO of Peeler Associates, an executive coaching and leadership development firm working with individuals and organizations to increase their business effectiveness, was recently named co-chair of the South Shore Chamber Ambassador Group. She began in this role on January 1.

In this position, Peeler will work with David Ellis of Jack Conway Commercial and chair of the South Shore Chamber Ambassador Group to provide guidance and direction to the South Shore Chamber Ambassadors, and serve as a liaison between ambassadors and the chamber’s board.

South Shore Chamber Ambassadors are volunteers who reach out to new, recent, and existing members to make sure that they are satisfied with their chamber experience, that they are engaged as much as they can or want to be, and that they are maximizing their chamber membership.

“Ambassadors are so important to the chamber, and I am excited to have this opportunity to work with them as they help our members get the most out of their association,” said Peeler.

The role of co-chair is a successor position; Peeler is expected to become chair of the South Shore Chamber Ambassador Group in 2015.